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Archive news can be found at the bottom of the page Quality Of Life Drives AHA Generation Abroad Escaping pressure kettle lifestyles has led to more Brits moving
further afield, and has resulted in a whole generation who are more
At Home Abroad (AHA), according to a global study of British
expatriate opinions and attitudes.
The NatWest International Personal Banking (NatWest IPB)Quality of
Life Report* undertaken in conjunction with think tank, Centre for
Future Studies, surveyed British expatriates from across the world.
It revealed that the desire for a better way of life was a strong
reason to leave the UK, with over a third (37%) of expats surveyed
putting quality of life as their top factor for living abroad,
closely followed by standard of living (26%) and cost of living
(20%).
Consequently, over nine in ten (92%) expats surveyed feel they
have a better quality of life abroad, and six out of ten (63%) do not
plan to return to UK shores, feeling more At Home Abroad (AHA).
The findings show:
87% say their life abroad is better than expected
91% are happier than they were in the UK
90% are financially better off
68% consider themselves healthier
81% have a greater sense of wellbeing
The study also rated their life abroad; and based on expat
assessments of numerous lifestyle indicators, including housing,
public services, weather and the natural environment, the NatWest IPB
Quality of Life Index was prepared.
NatWest IPB Quality of Life Index
Of the countries surveyed Canada was rated top of the table by
expatriates surveyed for its quality of life experience, rating above
all others and scoring top marks. At the lower end of the scale came
Singapore and the United Arab Emirates (UAE):
Canada
New Zealand
Portugal
Italy
France
Sweden
Spain
Norway
Singapore
UAE
Source: CFS
Canada scored first place with a mean score of 63.95 (a perfect
score would be 80, the worst score would be 16) with high rankings
for housing, the natural environment and the availability of consumer
goods. New Zealand was a close second, with high rankings for schools
and healthcare provision. Towards the other end of the Quality of
Life Index, Singapore and UAE both fell short in regard to public
transport and public services in particular.
Dave Isley, Head of NatWest International Personal Banking
comments: “The chance to work or retire abroad to a place in
the sun has long been a desire for many Brits, and it is interesting
to note for those considering the move to wider shores that the grass
can indeed be greener on the other side. The NatWest IPB Quality of
Life Index reveals that British expatriates are healthier, wealthier
and happier; wherever they move to. It is interesting that the study
also reveals the motivation to leave is not just dissatisfaction with
life in the UK. The prospect of a good lifestyle abroad appears to
finally prompt the decision to make the final leap.”
‘Push’ and ‘pull’ factors
Even though the majority of expats surveyed (55%) were unhappy
with many aspects of their life in the UK (the push factors), this
dissatisfaction, on its own, was not the overriding reason for them
leaving the UK. Rather, it was the prospect of a better quality of
life abroad (the pull factors) that prompted them to leave.
Significantly, 45 per cent of respondents said their decision to
emigrate was not influenced by the way things were in the UK –
challenging the view that Brits are fleeing the country solely to
escape a poor quality of life. In fact, the weather was the top
reason to leave for just 7 per cent of Brits, showing that it isn’t
all that bad!
The study also reveals that the AHA generation is likely to grow
in the future. As the UK population continues to age, a rise in
Britons retiring abroad is naturally expected. By 2025, 1.8 million
Brits (13.2 per cent of the population)* could spend their later
years abroad, and this may increase to 3.3 million by 2050.
Sense of Britishness Decreases
Almost all (99%) respondents said they have no regrets about
emigrating, and they made a good decision to move. However, this
doesn’t mean they don’t still miss life back home, as
over three quarters (76%) said they feel homesick some or all of the
time. The worst thing for expats is missing family and friends (73%).
They also interestingly missed the traditions and culture (35%), the
British sense of humour (27%) and even the pub (9%).
However, the feeling of wanting to be back home gradually
decreases over time as one in five (20%) expats surveyed said their
sense of being British has diminished, suggesting that expats begin
to feel less British and more At Home Abroad (AHA) the longer they
have been living out of the UK.
Dave Isley continues: “There are a number of different
reasons why people relocate abroad, to be nearer to family and
friends, to start a new job, or as the study demonstrates, to
increase their quality of life. This is only likely to increase in
the future, with many more taking the decision to spend their
twilight years sipping sangria in Spain, Chianti in Italy, or eating
maple syrup and pancakes in Canada.”
For further information on NatWest International Personal Banking
visit: http://www.natwestinternational.com
30th Jan 2008by: Editor
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